REIMAGINING
FOOD
SHAPING THE
FUTURE
PLANT BASED FOOD INVESTMENT
OUR
SERVICES
INVESTMENT
STRATEGY
MARKETING
BRAND
WHO
WE ARE
New Dawn Capital is an early stage investment fund, with a sole focus on plant-based foods. Besides investing, New Dawn Capital is able to contribute to startups by advising on positioning, strategy and channel development, consumer target groups, branding and communication.
Both founders Maarten Scheepens and Silla Scheepens (brother and sister) have a solid background in Strategy, Marketing and Brand having worked for consumer driven companies such as Nestlé, Unilever, WWF, Rituals and Bugaboo. Both are also active in the startup ecosystem as investment committee member, mentor, judge, advisor and lector.
OUR
PORTFOLIO
We are proud of our portfolio companies, all of them set out to deliver a positive impact to the world.
FUN
FACTS
590
PITCH DECKS
RECEIVED
198
SAMPLES TASTED
349
ZOOM CALLS ATTENDED
56
POKE BOWLS FOR LUNCH